Despite numerous algorithm updates, link building still remains one of the strongest ranking signals used by search engines.
Yet our link building efforts mostly extend to commenting on blogs in the same niche (“nofollow and Dofollow” backlinks with no link juice) or contributing guest posts to simply brag about where we’ve got our content published (under strict scrutiny by Google).
Evergreen content is content that stays relevant in the long run. Unlike news articles and posts on trending topics (posts on Fortnite, Pokemon Go, etc.), evergreen posts provide value to the readers a long time after the post was originally published.
Evergreen posts don’t just tend to rank higher on Google, but they also attract a high number of backlinks. In order words, evergreen content is link-worthy content. It’s the type of content that attracts editorial links.


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Thank you so much